Further Hotel

Diverging from the conventional hospitality typology, Further takes the form of a diffused hotel, reimagining a long-lost concept that disperses the elements of a guest experience – rarefied spaces for sleep, rejuvenation, and celebration – throughout a village, respectfully weaving into the fabric of its community.

Centred in lively Pererenan, the ascendant darling of Bali that’s brimming with the places to be, Further’s four sites form a singular concept, each pairing intimate guest suites with common spaces attune to vibrant local sights, sounds, and rhythms. In the transitions between experiences, opportunities catalyse for encounters, exchange and togetherness.

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Drawing inspiration from the hotel's architecture, interior design, and curated art direction, our mission was to craft a brand identity which seamlessly integrated with these existing elements. The goal was to unify these distinct characteristics under a cohesive brand umbrella that captures the essence of the hotel's ambiance and contemporary style. Our responsibility encompassed creating content across various platforms, including social media, digital channels, and printed materials. This involved tasks such as developing brand guidelines, refining the logo and wider branding, designing typefaces, crafting signage and wayfinding solutions, producing printed publications, designing vehicle decals, creating maps, and implementing email marketing strategies.

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