Product Hunt

Case study

The new norm of life

Branding Strategy
Logo Design
Visual Identity
Branding Guidelines
Web Design & Development
Webflow, Inc.
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The brief
Webflow, Inc. is an American company, based in San Francisco, that provides software as a service for website building and hosting. Their online visual editor platform allows users to design, build, and launch websites. According to W3Techs, Webflow is used by 0.6% of the top 10 million websites.

Webflow is a SaaS application that allows designers to build responsive websites with browser-based visual editing software. While designers use the tool, Webflow automatically generates HTML, CSS, and JavaScript.

Websites built on Webflow are powered by Amazon Cloudfront and hosted on Fastly. Webflow is an all-in-one platform with a CMS built in. It does not require external plugins.
The Solution
Webflow was founded in 2013 by Vlad Magdalin (creator of Intuit Brainstorm), Sergie Magdalin, and Bryant Chou (former CTO of Vungle Inc.). The company graduated from Y Combinator's startup accelerator in 2013. Webflow raised venture funding from Khosla Ventures, Y Combinator, Tim Draper, and other tech industry investors. In 2019, Webflow raised a $72 million series A round of funding led by Accel. In January 2021, Webflow raised $140 million in a series B round of funding.

Project Management: Mariah Bush
Art direction:
Nicole Cousins


Project Management: Kelly Kraft
Art direction:
Sanuk Kim
Slides design:
Victoria Lewis
Morgan Light

Kelly Huang
Managing Director, Arial
UI/UX Design
“Working with UENO has been absolutely phenomenal! All the pages and features were very well explained and made it very easy to change and adapt it to our needs. Can highly recommend UENO and look forward to continuing our working relationship with them!”
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